Seattle Solutions

I had occasion recently to evaluate FarmVille - one of a growing number of phenomenally successful social-media-based games from Zynga - and somewhere inside that jumble of infantile graphics and activities, annoying messages, terrible UI and seriously buggy and lag-prone software, I discovered what I believe are the reasons for Zynga's success in pushing past the hype and harnessing social media for real gain.

What's more, these lessons can be applied to almost any business or organization looking to use social media to increase its impact and/or revenue.